Mark Fulton Norfolk, Virginia
Business Communications, Office and Operations, Customer Relationship Management
Mark is an Internet publisher, leadership coach, business writer and professional speaker with more than 30 years of experience in education, broadcasting, management and business ownership. His career experience includes work as a business journal columnist, seminar presenter, training director, television reporter, radio news director / talk show host and Christian high school principal.As the owner of Compass Leadership Coaching for more than 20 years, Mark worked with business owners to achieve personal and professional goals in industries such as financial services, retail sales, transportation, construction, marketing, architecture and real estate. From 1984 to 1992, Mark was a counseling center manager, national training director and director of sales and marketing for the Christian Broadcasting Network (CBN).Mark is a member of First Presbyterian Church of Norfolk, Virginia, where he serves as a deacon and the leader of the men’s ministry. He also serves as the chairman of the Hampton Roads Leadership Prayer Luncheon and the president of the Honor and Remember, Inc. Board of Directors.
Posts by Mark Fulton
“Where’s the Beef?” Clara Peller made an indelible impression on television viewers in a 1984 Wendy’s commercial playing the part of an elderly fast food patron who wasn’t happy with her meal. You can find the original commercial on YouTube. Clara and her friends are standing at a restaurant counter eyeing their food order, a tiny burger sitting atop an immense bun. Suddenly, Clara bellows, “Where’s the beef?” There was something irresistible about the diminutive octogenarian snarling at the fast food chain’s competition. Wendy’s credited that ad with helping boost sales 31 percent and profits 24 percent in 1984. Furthermore, the…
Poet Robert Frost once described the brain as something that “starts working the moment you get up in the morning and does not stop until you get into the office.” Okay, so you can jump start it again with a stiff cup of Folgers. The point is, much of what passes for work in the workplace requires—admit it—very little of your cerebral cortex. The mundane tasks that constitute the average workday are often far from intellectually stimulating—but that’s probably a good thing. A certain amount of routine helps us balance the stressful elements of operating a business. Too much…
I’m surprised at how little it takes to make me a happy customer. I’m not a demanding guy by nature, so a business simply has to offer me decent prices and good products or services to get me to come back. If the business’ salespeople treat me like a fellow human being, then that’s icing on the cake. But it’s icing I really like. Lately, I’ve been thinking that my attitude about customer service is an unfortunate sign of the times. You may feel differently, but I view bland or poor customer service as the rule, rather than the exception….